Strategi Dakwah Majelis Wakil Cabang Nahdatul Ulama (MWCNU) Dalam Mengubah Perilaku Masyarakat di Kecamatan Sungai Lilin Musi Banyuasin

Abstract

This research is entitled: "Da'wah Strategy of the Representative Branch Council of
Nahdlatul Ulama (MWCNU) in Changing Community Behavior in Sungai Lilin Musi
Banyuasin District". The issues discussed in this thesis are: What are the effective da'wah
strategies carried out by the Nahdatul Ulama Branch Representative Council (MWCNU)
in changing community behavior in Sungai Lilin Musi Banyuasin District as well as
external and internal obstacles in changing community behavior. The aim of this
research is: To determine the effective da'wah strategy carried out by the Nahdatul
Ulama Branch Representative Council (MWCNU) as well as the external and internal
obstacles in changing community behavior in Sungai Lilin Musi Banyuasin sub-district.
This research uses qualitative research. The data collection technique in this research
uses interview, observation and documentation methods. The theory used in this
research is the theory of Drs. Samsul Munir Amin. The data analysis technique used in
this research is the technique from Miles and Huberman, namely data reduction, data
presentation and drawing conclusions. The results of the research show that the da'wah
strategy activities carried out by the Nahdatul Ulama Branch Representative Council
(MWCNU) in changing people's behavior have been implemented well. The
implementation of this da'wah strategy activity is carried out well by using Bi-Lisan
Da'wah, Bi-Hal Da'wah and Bi-Qalam Da'wah as well as supporting and inhibiting
factors in carrying out the da'wah. Planning good da'wah activities can of course pay
attention to the object of da'wah who always listens and pays attention to what a da'i
says. So that it can create self-awareness in a mad'u to carry out the teachings of the
Islamic religion without any element of coercion.